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DOOH Programmatic Primer: Learn about how Programmatic Trading is influencing DOOH and how to think about growth as a publisher

Have feedback or a question? Text us! Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current ...

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DOOH Programmatic Primer: Learn about how Programmatic Trading is influencing DOOH and how to think about growth as a publisher DOOH Programmatic Primer: Learn about how Programmatic Trading is influencing DOOH and how to think about growth as a publisher

Oct. 16, 2024

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Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi

Oct. 8, 2024

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Chris Kane, Jounce Media, teaches us about how to win in OpenRTB as a DOOH publisher Chris Kane, Jounce Media, teaches us about how to win in OpenRTB as a DOOH publisher

Oct. 1, 2024

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Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency

Sept. 24, 2024

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From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics

June 27, 2024

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Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter

June 6, 2024

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CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of Black Valley CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of Black Valley

Feb. 28, 2024

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Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha, CEO of AdBeacon Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha, CEO of AdBeacon

Jan. 31, 2024

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Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights from Jeremiah Prummer, Founder of KnoCommerce Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights from Jeremiah Prummer, Founder of KnoCommerce

Jan. 17, 2024

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Maximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. Growth Maximizing Impact: OOH Advertising for Performance Marketers with Simon Mills, Founder of George St. Growth

Oct. 17, 2023

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How Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo Media How Brands Show Up, For Real: Is Fake OOH A Problem? Or Industry Growth Hack? With David Title, Partner, Bravo Media

Oct. 4, 2023

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Alchemy in the Real World: Connecting With Real People In The Real World with Layne Cox, CMO of Union Alchemy in the Real World: Connecting With Real People In The Real World with Layne Cox, CMO of Union

April 13, 2023

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Oct. 16, 2024

DOOH Programmatic Primer: Learn about how Programmatic Trading is inf…

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Oct. 8, 2024

Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Papar…

Have feedback or a question? Text us! Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH...

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Oct. 1, 2024

Chris Kane, Jounce Media, teaches us about how to win in OpenRTB as a…

Have feedback or a question? Text us! Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore ch...

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Sept. 24, 2024

Robert O'Rourke and Stephen Brooks teach us about connecting CTV buye…

Have feedback or a question? Text us! Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXa...

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June 27, 2024

From Data to Dollars: A Framework for Measuring In-Store Retail Media…

Have feedback or a question? Text us! The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment ...

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June 20, 2024

AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of…

Have feedback or a question? Text us! Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect , a platform aiming to replace media buyin...

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Recent Blog Posts

The Success of DOOH Networks - Understanding DOOH OpenRTB with Chris Kane, Jounce Media

The success of Digital Out-of-Home (DOOH) networks is closely tied to their partnerships with Supply-Side Platforms (SSPs). These partnerships play a critical role in ensuring that DOOH networks maintain clarity and control over their inventory, avo…

Bridging the Gap Between CTV and DOOH Advertising

In today's episode of OOH Insider, join host Tim Rowe, along with guests Stephen Brooks and Robert O’Rourkefrom AdXact.io, in exploring the nuances of Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising. Here's a summary of what you…

Why In-Store Retail Media is a Game-Changer

Retail media is experiencing rapid growth and is expected to become one of the most dominant channels in the advertising industry. Projections indicate substantial increases in both retail media spending and its share of overall ad budgets over the …

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Tim Rules

"I’ve had the privilege of working with Tim for a while now and I’ve learned so much about OOH and media in general from him. His approach to uncovering obscure topics makes things easy for me to unde…"

lehighzool | Sept. 15, 2023

The right mix..

"Tim has a the right mix of curiosity, passion, and skill to elevate the OOH conversation. The Screenverse team has a ton of respect for the work being done here - keep going!"

AdamNMalone | Sept. 22, 2021

Very Informative!

"Tim’s podcasts are very informative and show us how out-of-the-box thinking is a fundamental necessity for marketing. Tim is professional, friendly and takes deep dives into client needs. This makes …"

Camille Riggs | March 25, 2020

Trying to figure out and learn OOH this is your text book

"I've listened to pretty much every episode (ok most on 1.5x speed) over the last couple of years and this educational podcast has been instrumental in my learning of the industry, players and process…"

Kyle James | March 27, 2023

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