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OOH Insider

Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne , Founder of Daypart.ai , discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI i...

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Nov. 5, 2024

Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne , Founder of Daypart.ai , discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI i...

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Oct. 29, 2024

Jonathan Moffie teaches us about How Generative AI is unlocking long-…

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify...

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Oct. 22, 2024

Ravi Patel teaches us about Curation and How SPO is shaping the futur…

Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world...

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Oct. 15, 2024

DOOH Programmatic Primer: Learn about How Programmatic Trading is inf…

Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the...

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Oct. 8, 2024

Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Papar…

Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) adver...

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Oct. 1, 2024

Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a…

Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the...

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Recent Blog Posts

The Success of DOOH Networks - Understanding DOOH OpenRTB with Chris Kane, Jounce Media

The success of Digital Out-of-Home (DOOH) networks is closely tied to their partnerships with Supply-Side Platforms (SSPs). These partnerships play a critical role in ensuring that DOOH networks maintain clarity and control over their inventory, avo…

Bridging the Gap Between CTV and DOOH Advertising

In today's episode of OOH Insider, join host Tim Rowe, along with guests Stephen Brooks and Robert O’Rourkefrom AdXact.io, in exploring the nuances of Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising. Here's a summary of what you…

Why In-Store Retail Media is a Game-Changer

Retail media is experiencing rapid growth and is expected to become one of the most dominant channels in the advertising industry. Projections indicate substantial increases in both retail media spending and its share of overall ad budgets over the …