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Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution

(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/ Summary In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and simil...

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Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DOOH's Potential in a Cookieless World

Nov. 26, 2024

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Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher

Nov. 19, 2024

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Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance Emmy-Award Winning Media Researcher Bill Harvey teaches us about Attention vs Resonance

Nov. 12, 2024

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Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

Nov. 5, 2024

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Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers Jonathan Moffie teaches us about How Generative AI is unlocking long-tail CTV demand for publishers

Oct. 29, 2024

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Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH Ravi Patel teaches us about Curation and How SPO is shaping the future of Programmatic DOOH

Oct. 22, 2024

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DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher

Oct. 15, 2024

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Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi

Oct. 8, 2024

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Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a DOOH publisher

Oct. 1, 2024

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Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency Robert O'Rourke and Stephen Brooks teach us about connecting CTV buyers with DOOH audiences via content adjacency

Sept. 24, 2024

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From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics From Data to Dollars: A Framework for Measuring In-Store Retail Media with Dan Hight, Placer.ai and Paul Brenner, Vibenomics

June 27, 2024

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Dec. 3, 2024

Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichanne…

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Nov. 26, 2024

Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DO…

The Programmatic Primer : https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately...

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Nov. 19, 2024

Alvaro Villa teaches us about Automating Direct Sales and Navigating …

"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining prem...

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Nov. 12, 2024

Emmy-Award Winning Media Researcher Bill Harvey teaches us about Atte…

Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc. , unpack the evolution of addressable TV advertising technology, focusing on ...

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Nov. 5, 2024

Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne , Founder of Daypart.ai , discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI i...

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Oct. 29, 2024

Jonathan Moffie teaches us about How Generative AI is unlocking long-…

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify...

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Recent Blog Posts

The Digitization of Print and its Parallels with DOOH

Inspired by a recent conversation with Ed Silhan, CRO of Locala, we'll explore the challenges and opportunities presented by these transformative shifts in the advertising landscape. In our latest podcast episode, Ed Silhan teaches us about How DSPs…

The AI Revolution in CTV Advertising Is Closer Than We Think

If you've been following the CTV space, you know the persistent challenge: connecting local advertisers with streaming TV inventory. It's a puzzle that's stumped many, but I recently spotted an interesting solution that might just crack it wide open…

Why Outcomes Beat Clicks: Rethinking DOOH Measurement in a Cookieless World

Introduction: Beyond Clicks – A New Era of DOOH Measurement Expanding on our latest podcast episode, this blog post explores the limitations of click-based measurements in evaluating Digital Out-of-Home (DOOH) campaigns and advocates for a pa…

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