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OOH Insider

Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Paparo and Eric Franchi

Have feedback or a question? Text us! Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH...

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Recent Episodes

Oct. 8, 2024

Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Papar…

Have feedback or a question? Text us! Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH...

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Oct. 1, 2024

Chris Kane, Jounce Media, teaches us about how to win in OpenRTB as a…

Have feedback or a question? Text us! Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore ch...

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Sept. 24, 2024

Robert O'Rourke and Stephen Brooks teach us about connecting CTV buye…

Have feedback or a question? Text us! Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXa...

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June 27, 2024

From Data to Dollars: A Framework for Measuring In-Store Retail Media…

Have feedback or a question? Text us! The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment ...

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June 20, 2024

AI-Powered Media Buying: How Mark Cuban and Brecker Brees, Founder of…

Have feedback or a question? Text us! Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect , a platform aiming to replace media buyin...

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June 13, 2024

Winners and Losers: Inside the Shopify App Store with Cory Gill, Foun…

Have feedback or a question? Text us! Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research on the Shopify App Store. 🛒 📌 …

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Recent Blog Posts

The Success of DOOH Networks - Understanding DOOH OpenRTB with Chris Kane, Jounce Media

The success of Digital Out-of-Home (DOOH) networks is closely tied to their partnerships with Supply-Side Platforms (SSPs). These partnerships play a critical role in ensuring that DOOH networks maintain clarity and control over their inventory, avo…

Bridging the Gap Between CTV and DOOH Advertising

In today's episode of OOH Insider, join host Tim Rowe, along with guests Stephen Brooks and Robert O’Rourkefrom AdXact.io, in exploring the nuances of Connected TV (CTV) and Digital Out-of-Home (DOOH) advertising. Here's a summary of what you…

Why In-Store Retail Media is a Game-Changer

Retail media is experiencing rapid growth and is expected to become one of the most dominant channels in the advertising industry. Projections indicate substantial increases in both retail media spending and its share of overall ad budgets over the …