Inspired by a recent conversation with Ed Silhan, CRO of Locala, we'll explore the challenges and opportunities presented by these transformative shifts in the advertising landscape. In our latest podcast episode, Ed Silhan teaches us about How DSPs…
If you've been following the CTV space, you know the persistent challenge: connecting local advertisers with streaming TV inventory. It's a puzzle that's stumped many, but I recently spotted an interesting solution that might just crack it wide open…
Introduction: Beyond Clicks – A New Era of DOOH Measurement Expanding on our latest podcast episode, this blog post explores the limitations of click-based measurements in evaluating Digital Out-of-Home (DOOH) campaigns and advocates for a pa…
This blog post expands on the insights shared in our latest episode, Alvaro Villa teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher, exploring how DOOH publishers can leverage automation to streamline their dir…
This blog post expands on the key takeaways from our recent podcast episode featuring Emmy-Award Winning Media Researcher Bill Harvey, who brilliantly explains the difference between attention and resonance. You can listen to the full episode here: …
Introduction: The Ever-Evolving World of DSPs The digital advertising landscape is a dynamic ecosystem, constantly shifting and adapting to technological advancements and evolving consumer behavior. At the heart of this evolution lies the Demand-Si…
This blog post expands on the insights shared in our latest podcast episode, DOOH Programmatic Primer: Learn about How Programmatic Trading is influencing DOOH and how to think about growth as a publisher, diving deeper into the world of programmati…
This post expands on the insights shared in our recent podcast episode with Ravi Patel, founder of Swym.ai, where we discussed the impact of SPO and the growing importance of curation in programmatic DOOH. You can listen to the full episode here: Ra…
This post is a companion piece to our recent discussion on the Marketecture Podcast, which you can listen to here. The $21 Billion Question: Why Isn't DOOH Getting a Bigger Share? The DOOH market is undeniably substantial. Globally, it's a $21 bil…
The success of Digital Out-of-Home (DOOH) networks is closely tied to their partnerships with Supply-Side Platforms (SSPs). These partnerships play a critical role in ensuring that DOOH networks maintain clarity and control over their inventory, avo…