The marketing campaign for the new Beetlejuice Beetlejuicefilm is making a massive impact through creative offline strategies, blending traditional and digital Out-Of-Home (OOH) elements with in-person activations.
Warner Bros. Entertainment has gone all out to build excitement for the sequel, leveraging high-impact OOH media to engage audiences across major cities.
NYC
One of the standout OOH executions is the full takeover of JFK Terminal 5’s Arrivals Tunnel. This activation, in partnership with Clear Channel Airports, features dynamic tension fabric displays and digital screens highlighting Beetlejuicemugshots, bringing the film's spooky characters to life for arriving passengers.
The eco-friendly, illuminated displays offer vivid, sharp imagery of the film's key characters, providing an immersive visual experience for travelers as they pass through the terminal. This campaign not only dominates attention but also marks the first use of this newly upgraded tunnel space, creating a unique moment for both movie and media innovation fans.
Meanwhile, New York’s subway system is another key battleground for Beetlejuice buzz. Warner Bros. worked with OUTFRONT Media to take over over the MTA’s S Shuttle between Grand Central and Times Square, wrapping subway cars in the iconic black-and-white stripes synonymous with the characters and transforming the car interiors to deliver direct engagement to thousands of commuters and tourists while driving them to visit nearby theaters like AMC and Regal for an exclusive IMAX experience.
TORONTO
In Toronto, Beetlejuice can also be spotted driving the streets in the form of a branded TTC tram, adding an extra layer of visibility to the campaign across public transport in Canada.
TEXAS
The Grandscape by BOLDSITE Media delivers DOOH placements for Beetlejuicethat create a fun experience for fans, featuring the massive digital billboard in the fountain, that showcase the movie's characters in vivid, high-resolution displays.
The campaign includes striking visuals such as a portrait lineup of the movie’s cast above popular venues like Liberation Coffee Co., providing a larger-than-life impact for viewers. These digital displays capture attention both day and night, further amplifying the film’s release by engaging local crowds and creating a buzz around the upcoming screenings at theaters.
The buzz isn’t limited to static advertising. Warner Bros. and Coca-Cola’s Fanta have teamed up for a multi-platform collaboration that includes limited-edition Beetlejuice-branded packaging and a special Haunted Apple Fanta flavor. Consumers can scan QR codes on the bottles for access to digital and physical experiences, driving engagement both online and in real-world retail environments. These activations tap into the playful, spooky essence of the movie while offering fans direct opportunities to engage with the brand ahead of the Halloween season.
With immersive physical experiences, digital takeovers, and branded partnerships, Warner Bros. is crafting a marketing ecosystem that engages audiences wherever they are—on the subway, at the airport, or grabbing a soda.
As Beetlejuice Beetlejuice continues its run in theaters, these OOH efforts will undoubtedly help sustain the film's strong box office performance. So far, Beetlejuice Beetlejuice has grossed more than $300M globally and has become Tim Burton's 6th best-performing film at the box office. Check out the trailer here. Beetlejuice Beetlejuice is in theaters now.
