Struggling to track and measure ROI from your marketing mix?Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's journey.📢 Marketing Measurement: Balancing Data and Insights We've all h…
Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channels" with customer insights platform, KnoCommerce Founder, Jer…
In this episode, I had the pleasure of speaking with Dan Hight, Vice President of Channel Partnerships at Placer.ai, a leading location-analytics and population-intelligence platform. We explored the adtech that powers location-based marketing, disc…
The great equalizer for OOH advertising has been two-fold: 1) Privacy laws and walled gardens forcing brands to measure marketing more holistically 2) Advancements in technology have leveled the playing field in terms of what's measurable for OOH …
Out-of-home (OOH) advertising has been an effective way for brands to reach a wide audience and create awareness for a long time. From billboards and transit ads to digital screens in public spaces, OOH has the power to capture attention and leave a…