In a sea of superhero movies, "Deadpool & Wolverine" is making waves thanks to its clever marketing and the undeniable on-screen chemistry between Hugh Jackman and Ryan Reynolds.
Tokyo’s Titillating Truck
First up, we’ve got Tokyo. Picture this: a gargantuan Deadpool lounging on a truck, thinking about Wolverine. That’s right, folks, a thought bubble featuring everyone’s favorite adamantium-laced grump. It’s a design that screams, “Look at me!” and believe me, people did. They stopped, they stared, they snapped selfies. Social media buzz? Achieved.
Key Elements:
- Humor and Character: Deadpool chillin’ and thinkin’ about Wolverine—classic.
- Engagement: It's not just an ad; it's a photo op. Say cheese!
Tactical Takeaways:
- Leverage Personalities: Use the unique traits of your characters to engage and entertain.
- Encourage Interaction: Make your ads something people want to share.
Kraft Heinz & Marvel Entertainment: A Condiment Combo
What do you get when you mix Deadpool, Wolverine, ketchup, and mustard? Pure marketing genius. Heinz and Marvel teamed up for some character-themed condiments that are as eye-catching as they are delicious.
Key Elements:
- Creative Packaging: Ketchup and mustard bottles dressed as Deadpool and Wolverine.
- Brand Synergy: Two beloved brands coming together for epic results.
Tactical Takeaways:
- Innovate with Packaging:Make your creative something worth engaging with.
- Partner Up: What do Deadpool & Wolverine have to do with Ketchup & Mustard? Nothing. But that doesn't matter with a partnership done right.
3D Magic
And let’s not forget those billboards. Deadpool and Wolverine are plastered across major cities, from Toronto to Chile, alongside their condiment counterparts.
Extensions of Deadpool and Wolverine popping out of billboards? Yes, please.
Key Elements:
- 3D Extensions: Adds depth and draws attention.
- Creative Innovation: Shows what’s possible beyond the flat billboard.
Tactical Takeaways:
- Think 3D: Attention is precious - maximize it.
- Push Boundaries: Think outside the box. Literally. And also think about how the same creative can be reimagined on different formats, shapes, and sizes.
Deadpool & Wolverine is in theaters July 26, 2024
Special thanks to Brian Rappaport, Phil Blondé, Aaron Poole, and Nicholas Sicam for curating elements of this campaign used in this newsletter.
Featuring: The Walt Disney Company, Walt Disney Ireland , Marvel Entertainment, Kraft Heinz.
