"It's Just Good Marketing" Adweek Replay: The Impact of Context on Content Consumption with Bob Gruters, Loop TV and Brian Rappaport, Quan Media Group

Were you at Advertising Week in NYC?!

If so, you may have had the opportunity to join this session LIVE, in the Tech Lab.

If not, it's okay, because Bob Gruters, CRO of Loop Media, Inc., Brian Rappaport, Founder of Quan Media Group, and myself got together this week to recreate it for you.

It was 25 minutes of straight audience Q&A so we got the questions and dug back in, building on some of those concepts for this action-packed replay of "It's Just TV", reimagined as "It's Just Good Marketing" in this episode. Trust me, you don't want to miss this!

Highlights and Key Concepts:

1. The Power of Context: We discussed how context shapes the way we consume content and how it allows publishers and media owners to earn attention rather than expect it, and how brands are parlaying that into big arbitrage for brand building.
2. Engaging Conversations: Our panel at Advertising Week sparked interactive discussions, with the audience asking thought-provoking questions about digital out-of-home and programmatic advertising. Questions like...
   1. 1. How are you able to acquire and clear content at scale?
      2. How are the brands you’re working with thinking about OOH and real-time delivery, capitalizing on moments, in the moment?
      3. One of the biggest challenges, programmatically, is passing the correct identifiers so the buyers know what they’re getting. How do we resolve that?
      4. Should brands be bucketing their OOH ad dollars differently? OOH usually falls into the traditional bucket, should we be looking at programmatic DOOH spend differently?
      5. We continue to see the rise of digitization within OOH, specifically, the ability to apply first and 3rd party data, why should we be taking OOH seriously in 2024 and beyond?
3. The Evolution of Advertising: We explored how brands are leveraging context to create more engaging and exciting experiences for their target audiences, right now - today.
4. Branded Content: Uncover how brands are integrating their messaging into content, such as partnering with pop-culture content or aligning with specific events, to connect with Gen Z and other target demographics.
5. Breaking Free from Silos: We challenged the traditional approach of bucketing OOH ad dollars and emphasized the importance of focusing on client outcomes rather than rigid categorizations.
6. The Role of Data: Bob shared insights into how Loop TV is working to pass as much data as possible to ensure transparency and enable buyers to make informed decisions.
7. The Rise of Digitization: Brian highlighted the increasing digitization of OOH advertising and the opportunities it presents for measurement and understanding effectiveness and how Quan Media is executing.

Why You Should Watch or Listen:

• Get up to speed on the power of context and content in OOH advertising.
• Learn how brands are successfully engaging with Gen Z and other target audiences through relevant content and creative.
• Hear about the challenges and opportunities in integrating branded content into the OOH ecosystem.
• Understand the importance of data and measurement in driving effective OOH ad campaigns.
• Explore how digitization in OOH is shaping the future and impacting today. 

Join us as we answer the question - 'why should we take OOH seriously?' in this direct conversation that breaks the matrix on the status quo.

Watch or Listen Now!

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