It's hard to believe that a year has passed since we lost our dear friend, Andrea Messimer. I still find myself starting to dial her for advice and can hear her voice in my head coaching me through obstacles, like she always did.
But damn, like you...I miss our friend Andrea.
Rightfully, Andrea became a permanent fixture in OOH lore last spring when she was inducted into the OAAA Hall of Fame, and her family, friends, and colleagues have continued to keep The Andrea Effect alive - giving without expectation of anything in return.
An outpouring of support at the news of Andrea's passing raised more than $43,000 for her daughter Emma and the OOH community lit up the real world with tributes from Times Square to the Philipines.
Street Projection Tribute by National Experiential (watch it here)
If you'd like to be a part of this year's tribute on Thursday, 12/28, and celebrate the legacy of our friend Andrea, then I invite you to participate below.
Melody Roberts has prepared creative for distribution across your digital network that can be accessed here by file size:
Andrea was incredibly generous with her time, her passion, and knowledge, and shared those lessons with us in lots of ways. From her still popular piece in Billboard Insider - 10 Sales lessons, I learned from Sam, I am. Green Eggs and Ham to multiple appearances and the only guest host ever in the history of OOH Insider (in her episode with Mr. James Orsini):
Please tag OOH Insider in any memorial posts and we will reshare!
Thank you for remembering our friend and reminding the world why OOH is the best ❤
Tim
