Unpacking the Exciting World of Programmatic DOOH: A Conversation with Brooke Ermogenis.
Brooke is back! The most downloaded guest in our podcast's history, Brooke is the Founder and Head of Insights at doohx.io - the first global social-education platform for Programmatic DOOH that includes unified training resources and the social media-type experience of B2B networking.
Highlights and Key Concepts:
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The Growth of OOH Advertising: OOH advertising has become the fastest-growing media in the world, surpassing even social media. This growth can be attributed to the digitization and consolidation of OOH inventory, as well as the inclusion of programmatic DOOH in broadcast media strategies.
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Benefits of Programmatic DOOH: Programmatic DOOH allows for more efficient planning and execution of targeted, contextual, and dynamic campaigns. It streamlines resources, saves time and budget, and enables seamless integration of advanced creative applications.
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Integration of Media Formats: Programmatic DOOH opens up possibilities for integrating different media formats, such as social media and OOH. This integration allows for more contextual and real-world experiences, enhancing brand awareness and engagement.
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Measurement Challenges: Measurement in OOH advertising has often been a sticking point. While ROI and impressions are important metrics, they may not fully capture the success of an awareness campaign. A more holistic view of the impact of OOH is necessary to appreciate its unique advantages.
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Education and Enablement: Brooke's platform, doohx.io, offers accessible and centralized education on OOH and programmatic DOOH. The platform provides certification courses and will soon launch an app with short-form educational content, fostering a global community for industry professionals to learn, interact, and shape the industry's future.
Are you curious to learn more about the exciting world of programmatic DOOH and its potential for your company? Don't miss this engaging conversation with Brooke Ermogenis.
