Join Clay Lundquist, Founder of Exposure Agents, and myself in a conversation about how brands show up, for real.
We talk about the importance of customers trying your product and the impact it has on conversion rate, lifetime value, and overall customer satisfaction.
Clay teaches us the simplicity with which you can execute an impactful brand experience for your biggest fans with event marketing.
Here are some key takeaways from our discussion:
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The Magic of Touch and Feel: Clay emphasizes the power of actually being able to touch and feel a product. It creates a unique connection with customers and allows them to experience the product before buying it, increasing the likelihood of purchase and in greater volume.
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DTC Opportunities: While some DTC brands struggle to find ways to show up in the real world, Clay highlighted the potential from scrappy, guerilla sampling events to pop-up shops and other clever executions that can bring your brand to life for your biggest fans.
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Sampling vs. Seeding: Clay discusses the difference between sampling and seeding. Sampling is great for food products or items that can be tasted, while Seeding is better suited for products that can't be experienced through taste alone, such as games or technology.
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The Power of Offline and Digital Integration: By combining offline events with digital content creation, brands can create a more impactful marketing strategy and increase yield overall. Clay emphasizes the importance of leveraging assets from events, such as user-generated content (UGC) or content created around people trying a product for the first time.
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Pitfalls to Avoid: Clay warns against not having a clear goal for events and not aligning with the right venues or partnerships. Pro-Tip: It's crucial to know what you want to achieve and ensure that your brand is a good fit for the event or sponsorship 💡
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Permitted (Legit) vs. Guerrilla: Clay discusses the pros and cons of official sponsorships versus guerrilla marketing tactics. While official sponsorships can be expensive and may not provide a clear ROI, guerrilla marketing can be cheaper but may not have the same level of credibility or support from the event or audience.
Clay shares a ton of expertise and insights about the world of events and experiential marketing.
So whether you're a new D2C brand looking to make a splash or an established category leader wanting to connect with customers in a more meaningful way, this conversation is packed with valuable insight about how to do exactly that.
