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Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DO…
The Programmatic Primer : https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately...
Alvaro Villa teaches us about Automating Direct Sales and Navigating …
"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining prem...
Emmy-Award Winning Media Researcher Bill Harvey teaches us about Atte…
Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc. , unpack the evolution of addressable TV advertising technology, focusing on ...
Jonathan Moffie teaches us about How Generative AI is unlocking long-…
READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify...
Ravi Patel teaches us about Curation and How SPO is shaping the futur…
Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world...
DOOH Programmatic Primer: Learn about How Programmatic Trading is inf…
Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the...
Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Papar…
Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) adver...
Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a…
Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the...
Robert O'Rourke and Stephen Brooks teach us about connecting CTV buye…
Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io . They explore the importance of...