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Insights from DSP executives and founders about the challenges they face, the problems they solve for clients, and how their platforms make media-buying decisions.
Nov. 26, 2024
Eric Tilbury teaches us Why Outcomes Beat Clicks and How to Unlock DO…
The Programmatic Primer : https://www.theoohinsider.com/programmatic-primer/ Summary In this conversation, Tim and Eric Tilbury talk about the problems with attribution vs outcome-based measurement and why outcomes ultimately...
Nov. 5, 2024
Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech
Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne , Founder of Daypart.ai , discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI i...