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A multi-part series that goes behind the scenes on marketing, media buying, measurement, agency operations, and more. All through the lens of how offline media, like OOH advertising, can be a performance channel that drives profitable and scalable growth for brands spending $100K+ per month on advertising and how to build one of those brands yourself.
AI Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflect Are Disrupting DTC
June 18, 2024

AI Media Buying: How Mark Cuban and Brecker Brees, Founder of Preflec…

Curious about how AI is disrupting media buying? If so, then this episode is a must-listen! We dive deep with Brecker Brees, Founder of Preflect , a platform aiming to replace media buying agencies with AI. 🤖 The Origin Story...

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Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia
June 13, 2024

Winners and Losers: Inside the Shopify App Store with Cory Gill, Foun…

Winners and Losers: Inside the Shopify App Store with Cory Gill, Founder of Alia Ever wondered what it takes to go viral on DTC Twitter for the right reasons? Meet Cory Gill, who did just that with his groundbreaking research...

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Building for Exit:Transitioning Your Agency to a SaaS Company with Ben Sharf, Co-Founder of Platter
June 6, 2024

Building for Exit:Transitioning Your Agency to a SaaS Company with Be…

Have feedback or a question? Text us! We sit down with Ben Sharf, Co-Founder of Platter , to discuss making the leap from being an Agency to becoming a SaaS. 🎧 Episode Highlights: Taking The Leap : Discover what made …

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The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout
March 27, 2024

The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout

Have feedback or a question? Text us! The Art of Agency Acquisition: What Kyle Hunt Looks for in a Buyout Are you built to scale? Built for sale? Or built for fail? TL;DR: Tune into this episode of OOH Insider …

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The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Matters For Media Partners with Lukas Tanasiuk, Founder of The Nice Agency
March 13, 2024

The Shopify Site Speed Scam: How Brands Are Being Duped and Why It Ma…

Have feedback or a question? Text us! There are more than 4.4M sites hosted on Shopify. Best known for as a powerhouse platform enabling DTC and E-Commerce brands, Shopify isn't just for boutique challengers. It's trusted by ...

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CMO Insights: Building Trust and Scaling Profitably with OOH with Zachary Padres, Co-Founder of Black Valley
Feb. 28, 2024

CMO Insights: Building Trust and Scaling Profitably with OOH with Zac…

Have feedback or a question? Text us! In this week's episode, Zachary Pardes, co-founder of Black Valley, a modern media collective, and shares his expertise on how out-of-home advertising can be a game changer for brands. Fr...

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Behind the Media Buy: Incrementality and Lifecycle Marketing with Chris Rigas, VP, Media at Markacy
Feb. 14, 2024

Behind the Media Buy: Incrementality and Lifecycle Marketing with Chr…

Have feedback or a question? Text us! Top 10 Takeaways đź“° Brands should focus on acquiring new customers rather than overspending talking to existing customers via paid media. Why? Because the reported ROAS for existing custom...

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Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha, CEO of AdBeacon
Jan. 31, 2024

Profitably Scaling DTC Brands in a Post-Cookie World with Phoenix Ha,…

Have feedback or a question? Text us! Are you struggling to track and measure ROI from your marketing mix? Tune in to this episode to decode the digital marketing media buyers' playbook and quantify the full-funnel buyer's jo...

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Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights from Jeremiah Prummer, Founder of KnoCommerce
Jan. 17, 2024

Decoding the Buyer's Journey: 'Hard to Measure' Marketing Insights fr…

Have feedback or a question? Text us! Struggling to separate the signal from the noise in your marketing attribution? 🎙️ Podcast Episode Recap In this episode, we dive deep into the world of "Hard to Measure Marketing Channel...

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