March 17, 2022
"A DigiVan and an NFT walk into a pub" w/ Jess Fitzpatrick
Jess Fitzpatrick, Senior Media Trader at Buyers and Sellers Media PLC, discusses the power of DigiVans, the NFT market, and creating the best campaign surrounding them.
Buyers and Sellers Media PLC is an out-of-home media wholesaler. They buy digital billboard advertising space in bulk and create national and regional packages for direct to brands and agencies.
Takeaways
- Buyers and Sellers Media’s model is unlike any others. They supply flexible packages that cater to the customer's needs while providing the best value.
- DigiVans are an eye-catching way for small businesses or artists to bring their brand directly in front of their target audience.
- The NFT market has thrived with DigiVans due to restrictions from other media owners. They promote their content as an art form rather than a call to action.
- The best campaigns are not the ones that have the biggest return on investment. They are the ones that people remember and change the perception of your brand story.
Links
- LinkedIn: https://www.linkedin.com/in/fitzpatrickjessica/
- Email: jess@buyersandsellers.com
- Instagram: @oohwithjess
- Tik Tok: @oohwithjess
- Company: https://buyersandsellers.com
Ways To Tune In
- Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
- Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
- Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
- Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
- Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
- Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
- iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
- Podbay: https://podbay.fm/p/the-ooh-insider-show
Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.
Try our custom-built GPT for FREE!
Built on more than 300+ pages of curated OOH Insider transcripts to build The Ultimate Insider.
