April 7, 2022

Answering 'What is Programmatic DOOH?', Once And For All!

Show Notes

It's Programmatic pandemonium on this episode!! Brooke Ermogenis, Founder + Head of Insight at DOOHx, establishes once and for all what programmatic digital out-of-home is, best practices, and how to utilize DSPs and SSPs.

DOOHx is an online learning platform for all things digital out-of-home and programmatic digital out-of-home.

Takeaways

Programmatic OOH is the automated trading of inventory. Inventory is more accessible and highly targeted. It is an entire evolution of how out-of-home is bought and sold.
There is no magic solution for programmatic. Start off by trial and error to see what works best for your clients.
Publishers should consider connecting to as many SSPs as possible when integrating inventory to programmatic. This shows your inventory in more “shop windows” around the world.
Targeting triggers draw on data feeds to activate a campaign. Programmatic makes it easier to integrate these data feeds into creatives because many of the DSP platforms have data feeds ready to connect.
The non-guaranteed activity provides buyers with the flexibility to not commit to being locked in for a certain amount of time so they can be active when and where they want.
Audience measurement in out-of-home is impossible to standardize. As a publisher, educate on what impressions mean on your network and how they can be rationalized.

Links

LinkedIn: https://www.linkedin.com/in/brooke-ermogenis/
Company: https://www.doohx.io

Ways To Tune In

Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show

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