The most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successful billboard design.
Wes Frick Designs is devoted to developing powerful out-of-home designs and strategic campaigns. He seeks to change the world through the capabilities of out-of-home advertising.
Takeaways
1) Wrong messaging - Create a message that targets the customer versus displaying the brand. A billboard’s goal is not to show what the business is, but why the customer should choose it.
2) Simplicity - It is mandatory to keep the design simple in this medium. Demand attention from your audience through an iconic symbol or message.
3) Location - Artwork needs to be customized to every location. Creative can blend into the surroundings or messaging can be too small depending on the billboard location.
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