April 14, 2022

Creative Over Everything w/ Wes Frick

Show Notes

The most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successful billboard design.

Wes Frick Designs is devoted to developing powerful out-of-home designs and strategic campaigns. He seeks to change the world through the capabilities of out-of-home advertising.

Takeaways

An established company website and/or social media is essential for a successful billboard. If there is no website or social media then the billboard is producing awareness without a place to take action.
In sales and relationship building, people don’t remember what you say, but they do remember how you made them feel.
Top 3 mistakes businesses make when designing a billboard:

1) Wrong messaging - Create a message that targets the customer versus displaying the brand. A billboard’s goal is not to show what the business is, but why the customer should choose it.
2) Simplicity - It is mandatory to keep the design simple in this medium. Demand attention from your audience through an iconic symbol or message.
3) Location - Artwork needs to be customized to every location. Creative can blend into the surroundings or messaging can be too small depending on the billboard location.

Understand how an audience behaves and moves in order to unlock underpriced and unvalued opportunities.
Out-of-home is a powerful tool for nonprofit awareness and advocacy. Reach people where they are.

Links

LinkedIn: https://www.linkedin.com/in/wes-frick-2456511a9/
Company: https://wesfrickdesign.com
Email: wes@billboarddesign.com

Ways To Tune In

Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show

Join OOH Insider and Placer.ai at The Premier Leadership Conference for those Building the Future with Location Analytics, December 10th, 2024 at Pier Sixty. Use discount code OOHInsider70 to save 70% at registration. Learn more here.