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Nov. 20, 2024

Alvaro Villa teaches us about Automating Direct Sales and Navigating …

"Automation is 100% the job to be done." - Alvaro Villa, FatTail Summary In this episode of OOH Insider, Tim Rowe and Alvaro Villa discuss the challenges facing DOOH advertising, focusing on the importance of maintaining prem...

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Nov. 12, 2024

Emmy-Award Winning Media Researcher Bill Harvey teaches us about Atte…

Summary In this conversation, Tim and Emmy-Award Winning Media Researcher, Bill Harvey, Founder/Chairman at Research Measurement Technologies, Inc. , unpack the evolution of addressable TV advertising technology, focusing on ...

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Nov. 5, 2024

Jeromy Sonne teaches us about How DSPs Evolve and AI in AdTech

Summary In this episode of Out of Home Insider, Tim interviews Jeromy Sonne , Founder of Daypart.ai , discussing the evolution of his career in advertising, the challenges of running a DSP, and the transformative role of AI i...

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Oct. 29, 2024

Jonathan Moffie teaches us about How Generative AI is unlocking long-…

READY TO TAKE THE FIRST STEP TO UNLOCKING THE LONG TAIL? SellMoreDOOH.com Summary In this conversation, Tim and Jonathan Moffie discuss the innovative advertising platform Streamr AI, which leverages generative AI to simplify...

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Oct. 22, 2024

Ravi Patel teaches us about Curation and How SPO is shaping the futur…

Connect with Ravi Patel, Founder of Swym.ai https://www.linkedin.com/in/ravipats/ Check Out Swym.ai here: https://www.swym.ai/ Marketing Brew Curation Article https://www.marketingbrew.com/stories/2024/10/15/the-ad-tech-world...

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Oct. 15, 2024

DOOH Programmatic Primer: Learn about How Programmatic Trading is inf…

Summary In this episode of OOH Insider, Tim Rowe celebrates the fifth anniversary of the podcast and introduces a comprehensive series on programmatic advertising. We discuss the current state of global advertising spend, the...

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Oct. 8, 2024

Does DOOH Matter? Tim Rowe on the Marketecture Podcast with Ari Papar…

Summary In this episode of the Marketecture podcast, host Ari Paparo is joined by Eric Franchi and Tim Rowe, founder of the OOH Insider podcast, to dive into the world of Out-of-Home (OOH) and Digital Out-of-Home (DOOH) adver...

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Oct. 1, 2024

Chris Kane, Jounce Media, teaches us about How to win in OpenRTB as a…

Summary In this episode of OOH Insider, Tim and Chris Kane from Jounce Media discuss the complexities of Supply Path Optimization (SPO) in the context of DOOH advertising. They explore challenges posed by fragmentation in the...

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Sept. 24, 2024

Robert O'Rourke and Stephen Brooks teach us about connecting CTV buye…

Summary In this episode, Tim discusses the critical distinction between Connected TV (CTV) and Digital Out of Home (DOOH) advertising with guests Stephen Brooks and Rob O'Rourke from AdXact.io . They explore the importance of...

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June 27, 2024

From Data to Dollars: A Framework for Measuring In-Store Retail Media…

The retail media advertising category has experienced explosive growth, with spending expected to reach $141 billion in 2024. This surge has seen retail media evolve from a niche segment to a dominant force in digital adverti...

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