Benjamin Fishlock

Head of Client Strategy, Global Street Art Agency

Benjamin Fishlock is Head of Creative Strategy at Global Street Art, a platform dedicated to promoting and celebrating street art around the world. With a passion for creativity and the power of art, Benjamin has been instrumental in organizing events and projects that showcase the talent and diversity of street artists globally.

In addition to his work with Global Street Art, Benjamin has a deep appreciation for the impact of out-of-home advertising. With over 15 years of experience in the industry, he has held management roles at Primesight and Exterion Media, when they were acquired by Global, a media giant.

Benjamin's expertise lies in understanding the importance of share of voice and share of market in advertising. He recognizes the significance of creativity in out-of-home campaigns and the ability to create fame for brands. Benjamin believes that hand-painted art and unique formats can elevate a campaign and leave a lasting impression on viewers by creating what he calls "stop-and-share moments".

With a deep understanding of consumer behavior and the influence that environment and context play in that, Benjamin emphasizes the need to align advertising with changing seasons and consumer expectations. He believes that OOH advertising has a unique ability to tap into consumer needs and behavior, making it a powerful tool for brands.

Benjamin's dedication to the world of street art and out-of-home advertising has made him a respected figure in the industry. His passion for creativity and his ability to connect with audiences through art continue to drive his work and inspire others in the field.