Bob Gruters

CRO, Loop TV

Bob Gruters is a seasoned media executive with a wealth of experience in the advertising industry. With a background in leading teams at MTV and Facebook, Bob has a deep understanding of the evolving media landscape. Currently serving as the Chief Revenue Officer of Loop TV, Bob brings his expertise to drive growth and innovation in the digital out-of-home space.

Throughout his career, Bob has been at the forefront of industry trends and has a passion for leveraging technology to enhance the media experience. He believes in the power of context and relevancy in content consumption and strives to create meaningful connections between brands and their target audiences.

Bob's commitment to client outcomes is evident in his approach to media planning and execution. He is dedicated to providing brands with the tools and data they need to make informed decisions and achieve their goals. With a focus on collaboration and customization, Bob works closely with partners to create bespoke channels and deliver impactful advertising experiences.

As a thought leader in the industry, Bob is constantly pushing the boundaries of what is possible in OOH advertising. He is a strong advocate for the importance of reach and awareness and believes that the real world (OOH) is the last unavoidable medium that can effectively engage consumers. With his strategic mindset and innovative thinking, Bob is driving the future of not just OOH/DOOH, but media in general, into 2024 and beyond.