Founder and Head of Insight at doohx.io
Brooke Ermogenis is a highly knowledgeable and experienced professional in the field of programmatic DOOH (Digital Out of Home) advertising. With a passion for education and enablement, Brooke is the co-founder of doohx.io, a platform that provides accessible and centralized education on programmatic DOOH.
Having launched the platform almost two years ago, Brooke has been instrumental in creating a global standard of education for the industry. Through doohx.io, she offers certification courses that cover the foundations of OOH and programmatic DOOH, as well as advanced courses for buyers and publishers.
Recognizing the rapid evolution and changing landscape of the industry, Brooke is taking the platform to the next level by launching an app that will provide short-form educational content on a weekly basis. This community-based subscription model will allow members to access a wealth of knowledge, interact with others in the industry, and stay up-to-date with the latest trends and advancements.
With a focus on holistic understanding and the importance of creative execution, Brooke challenges the traditional metrics of measurement in OOH advertising. She believes in the power of OOH as a medium for brand awareness and emphasizes the need for a more comprehensive view of its impact.
Brooke's dedication to education, innovation, and fostering global conversations in the programmatic DOOH industry makes her a valuable resource and thought leader in the field.
In this follow-up episode, Brooke returns as the most downloaded guest to discuss programmatic DOOH. The conversation focuses on the disconnect between OOH specialist agencies, programmatic buying teams, and media companies i...