Jason Eckerling

Programmatic DOOH Expert

Jason Eckerling is a seasoned professional in the advertising industry with a specific focus on the programmatic digital out-of-home (DOOH) industry. Jason's expertise lies in programmatic DOOH and the intersection of technology and advertising and helping publishers to stand out in a crowded marketplace.

Throughout his career, Jason has witnessed the growing relevance of programmatic DOOH in the marketing conversation. He understands the importance of leveraging programmatic pipes to access inventory and launch campaigns, especially in the current retail media landscape. Jason recognizes that programmatic DOOH offers flexibility and ease of use, particularly in uncertain economic times.

One of Jason's key insights is the divide between programmatic teams and traditional out-of-home teams within agencies. He believes in the need for collaboration and communication between these teams to ensure successful programmatic DOOH campaigns. Jason also highlights the potential for programmatic DOOH at the local level, particularly in the automotive industry, where tier two and tier three dealers can benefit from targeted and cost-effective advertising.

Looking ahead, Jason is excited about the future of programmatic DOOH and its integration with omnichannel marketing. He believes that making measurement and ROI tracking seamless and easy for agencies will be a game-changer. Additionally, Jason envisions the growth of programmatic DOOH in the local and regional markets, providing opportunities for smaller advertisers and initiatives.

Currently, Jason is involved in consulting work, helping networks navigate the DOOH landscape and launch their sales efforts. His expertise and insights make him a valuable resource for anyone looking to navigate the world of programmatic DOOH.