Jeremiah Prummer

CEO of KnoCommerce

Jeremiah Prummer is a seasoned entrepreneur and the founder of KnoCommerce, a customer insights platform that aims to bridge the gap between online and offline buying behavior. With a background in the e-commerce ecosystem since 2012, Jeremiah has an intricate understanding of the challenges faced by brands in tracking and measuring marketing ROI, particularly with "Hard to Measure" channels like TV, Radio, and OOH.

Growing up in a family-owned health food store, Jeremiah developed a curiosity for customer behavior and the importance of understanding what motivates people to buy. This early exposure to the retail world sparked his interest in the buyer's journey and led him to build KnoCommerce as a solution to help brands gain actionable insights into their customers' journeys.

Jeremiah's expertise lies in marketing attribution and his platform observes over a hundred million post-purchase survey questions a year, providing their 3,000+ brands with a wealth of data to analyze and draw insights from. He believes in the power of qualitative insights and their ability to inform media strategy and drive growth.

With a passion for understanding the psychology behind consumer behavior, Jeremiah is dedicated to helping brands target the right audience and optimize their marketing mix. He is a firm believer in the value of channels like TV, radio, and out-of-home (OOH) advertising, which are often overlooked in the digital age.

Connect with Jeremiah on Twitter (@jeremiahprummer) to stay updated on his latest insights and developments in the world of customer insights and marketing attribution.