Chief Revenue Officer, GroceryTV
Mike Pollack is the Chief Revenue Officer (CRO) of GroceryTV, a leading in-store retail media network. With over 20 years of experience in the digital media industry, Mike has a deep understanding of the evolving landscape of advertising and marketing.
Mike began his career at News America Marketing, now known as Neptune Retail Solutions, where he worked with some of the world's largest consumer packaged goods (CPG) clients. During his time there, he played a key role in the creation and growth of their digital media business.
After his tenure at News America Marketing, Mike joined Ogury, a mobile ad tech company, where he served as the Head of US Sales. However, his passion for digitizing in-store experiences led him back to the retail media industry. He joined GroceryTV as CRO, where he has been instrumental in scaling the business and driving its success.
At GroceryTV, Mike focuses on the digitization of in-store experiences, providing retailers with a better way to communicate with shoppers and monetize their in-store audiences. He believes in the power of retail media and its ability to reach highly valuable audiences within the four walls of the store.
With his extensive knowledge and expertise, Mike is dedicated to driving the growth and innovation of retail media, and he continues to make a significant impact in the industry.
Retail Media Masterclass Learn about in-store networks and how to maximize return on ad spend. Join Mike Pollack , the CRO of GroceryTV , and myself in today's episode where we're breaking down: 1. What it means to scale as …