Phoenix Ha

CEO of AdBeacon

Phoenix Ha is a force to be reckoned with in the world of marketing measurement. With a diverse background that includes modeling, marketing, and data analysis, Phoenix brings a unique perspective to the table. Her journey began in the modeling industry, where she gained valuable insights into the business side of the industry. However, she knew there was more to explore and decided to pursue a career in marketing.

Phoenix's passion for data and analytics led her to dive headfirst into the world of paid social and organic social media. She quickly rose through the ranks, becoming the director of paid social and organic social at an agency called National Positions. It was during this time that she faced the challenges brought on by the iOS 14.5 update, which resulted in a 40% loss of business for her agency.

Undeterred by the setback, Phoenix turned her focus to finding solutions. She became an expert in first-party data and began speaking at industry events, sharing her knowledge and insights with others. This eventually led her to co-found AdBeacon, a platform that helps brands navigate the challenges of marketing measurement in a post-cookie world.

With AdBeacon, Phoenix and her team have created a bridge between first-party data and marketing analytics, providing brands with unprecedented insights into their marketing campaigns. From tracking the full click journey to identifying trends and optimizing landing pages, AdBeacon empowers brands to make data-driven decisions and drive profitable revenue.

Phoenix's dedication to transparency and honesty sets her apart in the industry. She believes in providing clear and accurate data to her clients, even if it means delivering difficult news. Her ability to bridge the gap between creative teams and paid teams has earned her a reputation as a trusted advisor and a trailblazer in the field of marketing measurement.

Outside of her work, Phoenix is known for her vibrant personality and her willingness to share her personal experiences. She can be found on various social media platforms, where she engages with her audience and provides valuable insights into her own journey. Whether it's on Twitter, Instagram, LinkedIn, or TikTok, Phoenix is always ready to connect and help others navigate the ever-changing landscape of marketing measurement.

In summary, Phoenix Ha is a dynamic and influential figure in the world of marketing measurement. Her expertise, passion, and dedication to transparency have made her a sought-after speaker and advisor. With AdBeacon, she is revolutionizing the way brands track and measure their marketing efforts, empowering them to make data-driven decisions and drive success in the digital age.