Rae Guimond

Rae Guimond, Director of Strategy & Business Development, PriceSpider

Rae Guimond is a seasoned marketing professional with a deep understanding of consumer behavior and brand strategy. With a background in brand and agency work, Rae now works on the SaaS side of the business, focusing on data acquisition and technology. She is the Director of Strategy and Business Development at PriceSpider, a platform specializing in providing data-driven insights and solutions for brands.

Rae's expertise lies in helping brands optimize their marketing efforts and target consumers effectively. She emphasizes the importance of understanding consumer preferences and leveraging data to drive ROI at every touchpoint. Rae is particularly knowledgeable about e-commerce and the challenges brands face in the digital space, such as cart abandonment and the impact of third-party sellers.

In addition to her expertise in marketing and data analysis, Rae also emphasizes the significance of customer experience and brand values. She believes that brands need to align their messaging and offerings with consumer values to build loyalty and drive sales. Rae is passionate about leveraging technology and data to enhance the customer journey and create meaningful connections between brands and consumers.

Rae's insights and expertise make her a valuable resource for brands navigating the ever-changing landscape of consumer behavior and marketing strategies.