Simon Mills

Founder and Growth Advisor

Simon Mills is a seasoned performance marketer with a passion for channel diversification and out-of-home advertising. With a background in traditional digital marketing, Simon's journey into the world of out-of-home began when he realized the risks associated with relying on a single marketing channel. This realization led him to explore new channels, both offline and online, including TV, radio, direct mail, and OOH advertising.

Simon's love for OOH was sparked by a successful campaign for a venture-backed company targeting dental practices. By strategically placing ads in high-dwell time locations, such as transit shelters and subway stations, Simon saw a significant lift in conversions and brand recognition. This experience ignited his passion for using out-of-home as a growth channel.

Since then, Simon has worked on campaigns across Canada, the US, and Europe, tailoring each campaign to a specific market and audience. He understands the importance of creative, media planning, negotiation, and measurement in driving successful OOH campaigns for born-online, digital-first brands, specifically in the B2B SaaS and Fintech space.

With his expertise in channel diversification and out-of-home advertising, Simon helps businesses de-risk their marketing strategies and achieve impactful results.