Ed Silhan teaches us about How DSPs Decide on DOOH and The Omnichannel Evolution

(IWC + EssenceMediacom) x Locala Case Study: https://asklocala.com/casestudy/iwc-foot-traffic-brand-engagement/

Summary

In this episode with Ed Silhan, CRO of Locala, we explore topics like the digitization of print and similarities with DOOH, how a mobile-first platform evolved into an omnichannel DSP, and bolt-on tools for publishers for planning and attribution.

Ed shares insights about the transformation from traditional print advertising to digital media, drawing parallels with the current evolution in digital out-of-home (DOOH) advertising. The discussion highlights Locala's approach to programmatic advertising, audience targeting, and attribution across multiple channels.

Takeaways

• How Locala uses AI and location data to find hyper-local audiences at scale 
• The portability of attribution capabilities, including foot traffic measurement for DOOH campaigns, for publishers and advertisers alike
• Panel Optimizer technology for DOOH optimization, launched in October, enables real-time audience targeting for brands and outcomes
• Device Graph 101 - what is it and why does it matter?
• Real-time optimization and reporting capabilities through customizable attribution windows

Connect with Ed and Locala

Website: www.asklocala.com

Learn more about their solutions and connect with Ed Silhan on LinkedIn for further discussions about omnichannel programmatic advertising solutions.

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