Take time to go back and listen to the original conversation with Jess on Episode 095 here https://www.theoohinsider.com/669730/10261848-episode-095-a-digivan-and-an-nft-walk-into-a-pub-w-jess-fitzpatrick
And definitely connect with her on LinkedIn at https://www.linkedin.com/in/fitzpatrickjessica/
Oh and by the way, Jess and her team have since started their own OOH podcast since we chatted and you should totally show them some love at https://www.instagram.com/oohpodcast/
"Adidas thought only performance drove e-commerce sales, in fact, it was BRAND activity driving 65% of sales.”
- Simon Peel, Global Media Director at Adidas
“ASOS’s profits plunged 105% last quarter, the result of putting more than 80% of its spend on performance marketing.”
- Jose Antonio, CEO at ASOS (holding co of 17 top UK fashion brands)
"In 2019, before the pandemic, we shifted our marketing strategy to be more brand-driven and even less dependent on search engine marketing. We made that shift and it has proven to have been the right shift, not only in 2019 but in 2020 and 2021.”
- Dave Stephenson, CFO at Airbnb
Check out all 4.5 years of OOH Insider content at https://www.theoohinsider.com/