Great marketers understand the long-tail impact of advertising:
- Immediate: Direct response, clicks, conversions
- Mid-term: Recall, increased searches and direct visits
- Long-term: Brand building, word of mouth, organic growth
You're playing a long game.
Design your strategies to predictably win, over and over and over.
Hear from @JeremiahPrummer, Founder of @KnoCommerce on this week's episode of OOH Insider.
With more than 100M survey questions observed each year, Jeremiah helps us understand how "hard to measure" channels like TV, Radio, and OOH, contribute to the overall marketing funnel for some of the world's fastest-growing DTC and e-commerce brands.
Jeremiah teaches us about the importance of asking your customers 'How long they knew about your brand before purchasing' and the impact of 'Costly Signaling' to create trust at scale.
What do 1.5M unique post-purchase insights reveal
about the customer journey?
Find out.