Can anyone confidently answer this ONE question about advertising?
Maybe.
But probably not.
Though I do know some AI-powered MMM's that are real damn close.
Prescient.ai helped a B2B medical supply company predict their sales outcome from advertising to within 2% accuracy - 84 days in advance. That's almost an entire quarter.
Get into the conversation about how AI is shaping advertising here:
https://www.theoohinsider.com/daypart-ai/