Crazy Theory? Netflix + Microsoft = DIRECTV + Yahoo - What Does It Mean For full-funnel marketing?

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Articles Referenced:

Netflix names Microsoft as partner for new consumer subscription plan

https://blogs.microsoft.com/blog/2022/07/13/netflix-names-microsoft-as-partner-for-new-consumer-subscription-plan/

Microsoft to acquire Xandr to accelerate delivery of digital advertising and retail media solutions

https://about.ads.microsoft.com/en-us/blog/post/december-2021/microsoft-to-acquire-xandr-to-accelerate-its-digital-advertising-and-retail-media-solutions

Hivestack Announces Global Alliance with Xandr for Programmatic Digital Out of Home (DOOH)

https://www.prnewswire.com/news-releases/hivestack-announces-global-alliance-with-xandr-for-programmatic-digital-out-of-home-dooh-301532845.html

DIRECTV Taps Yahoo Unified Ad Tech to Unlock Advanced TV Opportunities

https://www.businesswire.com/news/home/20220620005103/en/DIRECTV-Taps-Yahoo-Unified-Ad-Tech-to-Unlock-Advanced-TV-Opportunities

Verizon Media announces full-funnel DOOH ad suite

https://www.verizon.com/about/news/verizon-media-full-dooh-ad-suite

T-Mobile Acquires Octopus Interactive And Says It’s Still Committed To Ad Tech

https://www.adexchanger.com/mobile/t-mobile-acquires-octopus-interactive-and-says-its-still-committed-to-ad-tech/

Scott Brinker's Tweet

https://twitter.com/chiefmartec/status/1548376488864493570?t=ebzmqsHDN3llx3JXSPUMsA&s=09

Pandium Study

https://info.pandium.com/hubfs/Pandium%20Ebook_Product%20Integrations%20and%20APIs%20at%20400%20SaaS%20Companies%20FINAL.pdf?utm_medium=email&_hsmi=215945825&_hsenc=p2ANqtz-_7-zI4tHFr2MgC0xiGisAsZtWr4mqWMJ1P_1aqDVW34Ptz7qGG6OfTZJ_3vyTElOmx8Lbu5RxNzeKuIotc4hKIIKhv5g&utm_content=215945825&utm_source=hs_automation