Explore the power of discovery advertising with Rae Guimond from PriceSpider on the OOH Insider Show hosted by Tim Rowe. 🚀🔍
Discover how brands can tap into new markets by aligning with complementary products and lifestyles. Rae shares insights into the strategic use of discovery advertising, blending sparkling water with chocolate or coffee products, and targeting potential consumers during their lifestyle moments. 💫🍫☕
Learn about the unique opportunities offered by out-of-home advertising, including geolocation targeting, demographic analysis, and innovative strategies like QR code campaigns and partnership integrations with retailers like Costco and Instacart. 🗞️🛒
Don't miss this episode as Rae and Tim discuss the evolving landscape of advertising and the keys to successful discovery marketing.
Get the entire conversation here - https://www.theoohinsider.com/rae-pricespider/