💡 Here’s what you’ll learn:
How Locala transitioned from a mobile-first DSP to an omnichannel powerhouse 🌍
The Role of Generative AI in Hyper-local Audience Targeting and Campaign Optimization 🤖
Why accountability, attribution, and flexibility are the future of DOOH 📈
Practical tips for DOOH publishers to win more with programmatic advertising 🔁
📊 Key Highlights:
Deep insights into foot traffic attribution and audience scoring 🏪
How to navigate the shift from print to digital without losing your edge 📰
Panel Optimizer: Locala’s latest innovation for optimizing DOOH campaigns in real-time 🔥
Whether you're an advertiser, publisher, or just ad tech-curious, this episode delivers actionable insights and plenty of "aha" moments.
Get the whole episode here: https://www.theoohinsider.com/locala-ed-silhan
👉 Don’t forget to subscribe for more episodes blending the worlds of OOH and ad tech. And if you found this helpful, share it with someone who’s ready to level up their marketing strategy! 🎥