Ever wondered about how addressable TV came to be? Emmy-winning researcher Bill Harvey shares why resonance trumps attention and how his team's innovations have shaped 40+ years of advertising:
🎯Driver Tags:
The secret to what truly drives behavior.
🤑Resonance vs Attention:
Ads that resonate boost sales more than attention metrics.
🔏Privacy-Friendly Tech:
Data Clean Rooms (DCRs) enable effective, privacy-safe marketing.
🤖 AI in Addressability:
Bill’s take on AI’s future in ad tech.
Get the entire episode here: https://www.theoohinsider.com/bill-harvey