We are back with another exciting episode of OOH Insider! In this episode, Glyn Williams, CEO of Mahlmann-Media, discusses best practices to increase revenue while cultivating agency leadership.
Mahlmann-Media are outdoor marketing experts. They value quality over quantity when presenting out-of-home display strategies.
Takeaways
• Agency leaders should adopt a growth mindset.
• As much as we chat about creativity or data, OOH is a real estate business at its root. It is evaluating if a location should, can, or will have an advertisement.
• Empower your team to take part in solutions. Take your vision to the next level by collaborating with your team and then implement with consensus.
• “Take every moment within the moment while acknowledging that every moment is going to build.” ~Glyn
• Challenge yourself and your team to think outside the box. Starting the decision process with what you can’t do rather than what you should do limits creativity.
Links
• LinkedIn: https://www.linkedin.com/in/glyn-s-williams-2011165
• Company: https://www.mahlmann-media.com
Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai (http://www.onescreen.ai/)
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