On this episode of OOH Insider, Joe Quattrone, Head of Education and Head of Sasha West, shares best practices for your team to modify their brand strategy to reflect the needs of a rapidly evolving market.
The Sasha Group is an agency that helps ambitious businesses adapt and thrive. They consult brands in strategy, identity, paid media, marketing, and more.
Takeaways
• Viral vertical video is a powerful tool to connect with individuals from across the globe through similar interests, life hacks, and more.
• Change is the only constant in life. The pandemic has accelerated the need for augmented and virtual reality, as well as, extended the broadband to allow for multiple virtual conversations to occur at once by 5+ years.
• When starting out in a career field, begin by walking through the doors of opportunities that are opened for you. Look for what is going to be the elixir of the economy in the future.
• Startups that are building double-sided marketplaces, such as apps that create a community between the buyer and seller, are increasing their OOH presence.
• Split your tasks into groups based on importance and urgency. This develops a framework for yourself to efficiently accomplish tasks while freeing up time to take a step back and think.
Links
• LinkedIn: https://www.linkedin.com/in/superquattrone/
• Twitter: https://twitter.com/Superquattrone
• Company: https://thesashagroup.com
• Stork: https://thesashagroup.com/stork/
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Special thanks to OneScreen.so for making this show possible. Check out OneScreen.ai and learn How to Beat Facebook with Billboards at www.onescreen.ai (http://www.onescreen.ai/)
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