On this episode of OOH Insider, Adam Malone, Co-Founder & President of Screenverse, shares his knowledge of programmatic digital out-of-home.
Screenverse is a specialized provider of ad management and monetization for digital screen owners. They maximize revenue through direct, programmatic, and systematic direct sales channels.
Takeaways
- Media owners should utilize direct sales through the existing channels and programmatic tools to sell their inventory.
- Make your inventory available during the open exchange and then read the data to see who is putting a bid. Use programatic tactics to communicate and strategize with companies while they are still at the top of the funnel.
- OOH impressions can be difficult to calculate because there is no set way to measure them. The industry needs to work on the pinpointing data for targeting, addressability, and contextual relevancy.
- In order to grow as an industry, we need to be more honest and establish goodwill with advertisers, especially during the current buying climate.
Links
- LinkedIn: https://www.linkedin.com/in/adammalone/
- Company: https://www.screenversemedia.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
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Podbay: https://podbay.fm/p/the-ooh-insider-show