On this episode of OOH Insider, Becky Smith, Enterprise Manager at IBOUSA, discusses how we can unite as an industry and secure a seat at the table.
IBOUSA is a networking group of independent business operators. They are a for-profit business that operates on a non-profit basis. Their out-of-home network comes together couple of times a year to share new technologies and ideas at IBO conferences.
Takeaways
- IBO represents over 90,000 faces in their network. The IBO Speedway is a free platform that acts as a liaison between advertisers and the network’s inventory.
- IBO is actively looking for a standard unit of measurement for data. The Media Rating Council is currently creating an auditing method for out-of-home.
- Conferences are a great way to learn best practices from other industry leaders. Twice a year, IBO organizes a three day conference for associates to network and share experiences.
- Image quality is everything! Having high quality approach shots for your inventory is a crucial visual for advertisers.
Links
- LinkedIn: https://www.linkedin.com/in/becky-smith-4bb945162/
- Company: https://www.ibousa.org
- Email: becky@ibousa.org
- Phone: 580-226-2234
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show