On this episode of OOH Insider, Tim and Heather Waisanen, Media Planner and Strategist at OneScreen, is joined by Nick Haggard, Director of Sales at Edison Interactive. They discuss hyper targeting golfers through interactive, touchscreen devices within golf carts.
Edison Interactive is a content management software for connected devices. They are motivated to providing information and entertainment, as well as, creating a profit center through screens.
Takeaways
- Alpine Media and Edison Interactive have joined forces! Edison is now the exclusive seller of Alpine’s ski inventory.
- Shark Experience presented by Verizon is an interactive, touchscreen device installed in golf carts. It enhances the golfer experience by providing content to help across the course.
- This platform provides golfers with live and on-demand sports news and tips, GPS yardages, hole flyovers, and music connectivity through Bluetooth or radio.
- Ad units run consistently throughout the platform. There are five partners maximum for each course: four bigger named brands and the golf course themselves.
- Edison Interactive is in the process of creating a self-serve feature to find the best digital screen for advertisers targeting golfers.
Links
Nick Haggard:
- LinkedIn: https://www.linkedin.com/in/nick-haggard/
- Company: https://edisoninteractive.com
- Email: nhaggard@edisoninteractive.com
- Self-Serve Release: edisoninteractiveadmanager.com
- Shark Experience presented by Verizon: https://sharkexperience.com
- Club Car: https://www.clubcar.com/en-us
- Captivate: https://www.captivate.com
Heather Waisanen:
- LinkedIn: https://www.linkedin.com/in/heather-waisanen/
- Company: https://www.onescreen.ai
Ways To Tune In
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