🎥 In this episode, Tim Rowe sits down with Eric Tilbury, Senior Director of AdOps at Inuvo, to explore why outcomes beat clicks and how Digital Out-of-Home (DOOH) can thrive in a privacy-first world. They tackle the limitations of user-based attribution, the benefits of Marketing Mix Modeling (MMM), and how to unlock the potential of DOOH in your programmatic media strategy.
🔑 Key Topics:
- Why user-based attribution misses the bigger picture and how holistic measurement leads to better outcomes.
- The role of Marketing Mix Modeling (MMM) in proving advertising impact across channels.
- How DOOH can become a game-changer in the ad tech landscape with tailored creative and outcome-driven strategies.
- Real-world case studies like OVO Energy and Guinness showcasing Programmatic DOOH success.
🌟 Takeaways:
User-based attribution often misrepresents ad effectiveness—outcome-based measurement is key.
DOOH offers unmatched potential in one-to-many marketing with tailored creative.
Tools like MMM help advertisers optimize campaigns and prove ROI.
Demand-based delivery and post-bid analytics ensure better inventory quality and client success.
📱 Connect with Eric:
Connect with Eric:
On X: https://x.com/EricTilbury_RTB
On LinkedIn: https://www.linkedin.com/in/eric-tilbury-2a798932/
And learn more about inuvo at https://inuvo.com/
📺 Watch the full episode and learn more: https://www.theoohinsider.com/programmatic-primer/
🚀 Ready to elevate your programmatic strategy? Dive in now!