DOOH publishers and sellers:
- Is your inventory truly premium or just pretending?
- Are in the places advertisers need to be?
- What’s slowing you down—sales friction or outdated tools?
- Programmatic efficiency or premium CPMs: why not both?
- Are you automating smarter or killing your relationships?
FatTail teaches us about Automating Direct Sales and Navigating Programmatic as a DOOH Publisher here: https://www.theoohinsider.com/fattail-automating-dooh