Gen Z and the TikTok Takeover

Did you know that 63% of Gen Z are using ad blockers?

And if that weren’t bad enough, 99% say they’re ready to skip your video ad as soon as it starts playing. Mix in a startling amount of programmatic ad fraud and it starts to seem like none of the old tricks are working.

This episode is the primer on how the $100B global opportunity to engage Gen Z could be the ultimate test for marketers in understanding offline media and advertising in the real world.

theoohinsider.com

References:

https://resources.bulbshare.com/wp-content/uploads/2022/03/Bulbshare-Ad-Blockers-and-Advocacy-Report-3.pdf

https://abcnews.go.com/Technology/gen-bypassing-google-tiktok-search-engine/story?id=88493981

https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/gen-z-viewing-habits/?utm_medium=email&utm_source=d-content-alert&utm_team=twg-us&utm_campaign=TwG-US-NL-2022-08-23-Content-Newsletter-Tuesday-Roundup-Knak&utm_content=article-1-cta&mkt_tok=MTcyLUdPUC04MTEAAAGGaj4_XLoIjz55lZShHKQcYNu9TFMllzuK44Tn7lZwGLnxZ76L6FkXvwXM-LpGGP-PjXPc-VkSM8OzGSg2jIt6kb3P9WtK5xhQ3mqr6YmWvfsA1Q

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