👟 Check out the world of guerrilla marketing through the lens of Converse's successful street campaign.
Learn how this cost-effective strategy effectively put products in the target customer's hands (errr on their feet?), embodying the disruptive and against-the-grain ethos of the brand.
Explore the creative execution that transformed photos of people wearing Converse shoes into street art, resonating with the brand’s core identity and street culture.
This discussion highlights the importance of brand alignment in guerrilla marketing and how it can be a powerful tool for brands looking to make a statement. 🎨
Get the entire conversation here -
https://www.theoohinsider.com/clay-lundquist/