Have You Heard The One About The Zara Retail Storefront...That Didn't Have A Door?! 🤯
Seriously memorable.
Seriously impossible, IRL...because there's no door.
But virtual can be a great "digital napkin" for testing wild ideas that CAN be brought to (real) life.
Pinocchio Approved.
The Great Debate: Real vs Fake OOH
https://www.theoohinsider.com/real-vs-fake-ooh/