When you fail to define yourself to the market, the market will define you.
It's a theme I've personally witnessed more times than I care to count and it's the #1 problem with the entire channel of DOOH.
Break out of the echo chamber and understand how to position yourself for success.
This episode is REQUIRED listening if you're an executive of a DOOH network: https://www.theoohinsider.com/fattail-automating-dooh/