How Gen AI and Data Transformed UK Energy Awareness: Programmatic DOOH Case Study

Most Brits think only 10% of UK electricity is low-carbon (it’s actually 55%).

OVO saw an opportunity:

💡 Real-time API + AI = OVO Energy Forecast.
♻️ 37K households joined Power Move.
💰 £250K in credits earned.
🏆 2024 Marketing Week Award winner.