Do you like commercials?
Most are annoying but some make us laugh.
Join Jason as he reviews this Progressive Insurance ad about home ownership and home insurance.
Jason points out that they use humor vs price to make people feel an emotion because we often buy with emotion and justify with logic.
Lots of analysis about KPI's, in terms of sales and measurables, but can laughter be a KPI that points to a win?
Also, he will probably sell you some advertising eventually because he is awesome and works with one of the premier out of home media companies in the world - Wrapify, an Inc. 500 company.
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Jason Hanson is Sales Director at Wrapify, an Inc. 500 company.
You can learn more about Wrapify's performance ad platform at...
Wrapify.com
Get in touch with Jason via LinkedIn at...
https://www.linkedin.com/in/hansonjason/
#advertising #oohadvertising #wrapify