Learn how to measure ad impressions using presence detection technology.
Figure out how to detect a person in front of a screen, calculate dwell time, and determine the number of ads viewed.
And leave with an understanding of the simple math behind ad impressions and explore different sensor technologies.
Get the entire conversation here -
https://www.theoohinsider.com/from-data-to-dollars-a-framework-for-measuring-in-store-retail-media-with-dan-hight-placerai-and/
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