This clip is about...
“On a normal thought process...yes, that’s our wall.”
When starting a project, don’t limit yourself by first thinking of what cannot be done. Instead think of the possibilities before adding in restrictions.
Cultivating Agency Leadership - OOH Insider - Episode 68
On this episode of OOH Insider, Glyn Williams, CEO of Mahlmann-Media, discusses best practices to increase revenue while cultivating agency leadership.
Mahlmann-Media are outdoor marketing experts. They value quality over quantity when presenting out-of-home display strategy.
Takeaways
Agency leaders should adopt a growth mindset.
As much as we chat about creative or data, OOH is a real estate business at its root. It is evaluating if a location should, can, or will have an advertisement.
Empower your team to take part in solutions. Take your vision to the next level by collaborating with your team and then implement with consensus.
“Take every moment within the moment while acknowledging that every moment is going to build.” ~Glyn
Challenge yourself and your team to think outside the box. Starting the decision process with what you can’t do rather than what you should do limits creativity.
Links
LinkedIn: https://www.linkedin.com/in/glyn-s-williams-2011165
Company: https://www.mahlmann-media.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeartRadio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show
Timecode Blurb
1:44 - 3:27
“As an agency...trickled down.”
Being a directional leader assists in revenue growth.
9:28 - 11:04
“I think that the OAAA’s point...there and unified.”
Adjust the media mix modeling discussion with clients. What difference does it make if the client does not believe the data?
37:45 - 39:12
“On a normal thought process...yes, that’s our wall.”
When starting a project, don’t limit yourself by first thinking of what cannot be done. Instead think of the possibilities before adding in restrictions.