📊 Tune into "OOH Insider Show" with Tim Rowe and Dan Hight as we delve into the strategic decisions influenced by economic shifts and privacy changes in location-based marketing. 🌍 Discover how businesses are navigating the challenges of divesting locations and managing portfolios amidst evolving competition landscapes. 🏢
🔒 With the imminent 'cookie apocalypse' and stringent privacy regulations like GDPR and CCPA, learn how the ad tech landscape is transforming. Understand the impact of consumer awareness on privacy, driven by major players like Apple, and how this awareness shapes the advertising ecosystem differently for companies like Google. 🍪
🛡️ Join us as we explore the delicate balance between leveraging location data for business strategy and respecting consumer privacy in an increasingly aware digital world. 🌐
Get the entire conversation here -
https://www.theoohinsider.com/danhight-placerai/