11:19 - 13:30
“I think everybody else...looking at the screen.”
AdMobilize has recommended where VenueX should put their future screens and discovered the commonalities between screen placements.
Reaching The Active Affluent - OOH Insider - Episode 69
On this episode of #OOHInsider, Brian Fitzgibbons, CEO & Co-Founder of VenueX, discusses venue screen locations and how to influence the most people.
VenueX provides OOH youth sport venue promotion and advertising solutions to active, affluent families.
Takeaways
Find the best and worst locations to put screens in a venue by utilizing AI analytics and other computer technology. This discovers where the most foot traffic is and number of impressions.
VenueX’s screens allow for a #hypertargeted, community-based brand impact. It aggregates a fragmented #audience for advertisers.
Through limitation, sparks creativity. The pandemic required many people to rethink how they operate. This allowed for VenueX to get creative and really understand the needs, wants and demands of an advertiser.
Links
LinkedIn: https://www.linkedin.com/in/brianfitz31
Company: http://www.venuexmedia.com
Ways To Tune In
Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
Apple Podcasts: https://podcasts.apple.com/ca/podcast/the-ooh-insider-show/id1483489943
Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
iHeartRadio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
Podbay: https://podbay.fm/p/the-ooh-insider-show